September 16th, 2018
We have officially wrapped production on Joe Kro-Art's World Center. So soon, right? Well this is actually the first major step in marketing our film. Back in June, I was tagging along with my partner Kristin Helf from Oceancity.com as she was writing an article about Boardwalk Oddities. Here I met Joe Kro-Art for the first time.
Joe is a tall eccentric man. Describing himself as a bit of a werewolf(it's true, I've seen him transform), Joe has operated a boardwalk business since 1967. And in the summer of 2018 I would decide to tell his story. He is no stranger to the press as he prides himself as a showman. Joe and Ocean Gallery have appeared in innumerable print publications and television interviews. I do not believe he has ever truly allocated a marketing budget as Ocean Gallery draws much attention from the press. From outrageous stunts to the day-to-day curious goings-on, Joe knows exactly what it takes to attract attention to his business in a manner that is cost-efficient, non-offensive, and flat out otherworldly.
Joe himself is a painter but as I have learned over the past 3 months, his greatest creation is Ocean Gallery World Center. And it is truly the center of his world. So let's talk about production.
Pictured above is co-director Colin Riley.
About halfway through July, I don't particularly recall the date, I decided to bring on additional crew members to work on this project with me. Initially I had no idea exactly how I wanted this story to pan out. Since December of 2017, I have worked at 47 ABC out of Salisbury MD and one of my good friends that I had met on the job is Trevor Taylor. Trevor is a filmmaker with a unique stylized approach to his craft and markets his work under the production title of Argonaut Video. I am very fortunate to have gotten connected with Trevor and be able to collaborate as he has really helped this vision flourish. Shortly after shooting with Trevor, we additionally enlisted our other co-worker Colin Riley. Colin is relatively newer to the video production trade, but the three of us shared significant experience as news photographers. Colin started out running audio on this film and would then take on the role as a 3rd camera. He has a strong eye and a powerful energy that is reflected through his work.
About each weekend between August and September, the three of us would unite behind the parking lot of Ocean Gallery, discuss our game plan for the day, then march up the back steps and commence shooting. As much detail as I would like to share of our process, I will simply have to leave it up to our film to depict. What I will say now is this: Ocean Gallery is so much more than what it seems. Regardless of how outrageous it may look, everything is even stranger and more thought-out than one might suspect. There is a firm purpose to every piece inside and out of this building.
In the coming months, we commence our aggressive marketing campaign to make the world aware of our astounding film. It has truly been an honor to tell Joe's story. I have grown a deep fondness for his business, his family, and the philosophies that have allowed Ocean Gallery to establish itself as a Maryland, American, and world icon.
And an enormous shout out to the legendary Dave Schroeder.